#039 - May I have your Attention, Please?
Update: 2014-03-16
Description
You know the drill - anyone
who has ever flown on a commercial airline has heard this announcement
from the flight attendant, usually followed by a safety briefing video
and a demonstration by the crew.
Most of us briefly look up,
see the flight attendant standing there, snug our seat-belt, glance up
above our heads, and resume reading - or listening to music, whatever.
Most of us ignore the actual briefing if we have flown more than a few
times. Even the comment "you may have flown before, but this aircraft
may be different than what you are used to, so please follow along with
this safety briefing" is unlikely to gain more than a few curious
glances. If the safety message is only a video, there may be even fewer
people paying attention.
We
have become so used to distractions and the constant babble of noise
around us in our daily lives, we learn to tune it out - and that can
sometimes be a good thing. But how do you get - and hold - someone's
attention, particularly if the message you have to share is really
important?
On aircraft, different
techniques have been used over the years to try to gain - and hold -
your attention when announcements are made, with varying degrees of
success. Humorous flight attendants are popular, but what about the
safety videos?
Some of the most effective have been produced by Air New Zealand,
who developed a series of safety videos that actually get you watching -
and engaged. They also change the videos regularly, so you are also
less likely to be "ho-hum" when you get settled in for your flight.
Passengers now look forward to the safety videos - imagine that! Nude flight attendants with paint-on uniforms, anyone? You can be sure everybody paid attention to that safety video!
"That's nice for the airlines", you say. "But
how can we get - and keep - someone's attention?"
One tactic is to hook them with the unexpected - and then engage them in the message, and keep them interested until you are finished.
****BANG!****
Well,
perhaps it is not a great idea to literally start with a bang
(especially on an airplane), but you need to do something to begin to
hook their attention away from their smartphones at the beginning of
your message or presentation. Something out of the ordinary can work
quite well, if you don't overdo it.
Many
years ago,well before the clever Air NZ videos, I was on an aircraft
that most definitely held my undivided - and disconcerted - attention.
Listen to the podcast or read the full article on Gazza's Corner Blog.
who has ever flown on a commercial airline has heard this announcement
from the flight attendant, usually followed by a safety briefing video
and a demonstration by the crew.
Most of us briefly look up,
see the flight attendant standing there, snug our seat-belt, glance up
above our heads, and resume reading - or listening to music, whatever.
Most of us ignore the actual briefing if we have flown more than a few
times. Even the comment "you may have flown before, but this aircraft
may be different than what you are used to, so please follow along with
this safety briefing" is unlikely to gain more than a few curious
glances. If the safety message is only a video, there may be even fewer
people paying attention.
We
have become so used to distractions and the constant babble of noise
around us in our daily lives, we learn to tune it out - and that can
sometimes be a good thing. But how do you get - and hold - someone's
attention, particularly if the message you have to share is really
important?
On aircraft, different
techniques have been used over the years to try to gain - and hold -
your attention when announcements are made, with varying degrees of
success. Humorous flight attendants are popular, but what about the
safety videos?
Some of the most effective have been produced by Air New Zealand,
who developed a series of safety videos that actually get you watching -
and engaged. They also change the videos regularly, so you are also
less likely to be "ho-hum" when you get settled in for your flight.
Passengers now look forward to the safety videos - imagine that! Nude flight attendants with paint-on uniforms, anyone? You can be sure everybody paid attention to that safety video!
"That's nice for the airlines", you say. "But
how can we get - and keep - someone's attention?"
One tactic is to hook them with the unexpected - and then engage them in the message, and keep them interested until you are finished.
The Unexpected
****BANG!****
Well,
perhaps it is not a great idea to literally start with a bang
(especially on an airplane), but you need to do something to begin to
hook their attention away from their smartphones at the beginning of
your message or presentation. Something out of the ordinary can work
quite well, if you don't overdo it.
Many
years ago,well before the clever Air NZ videos, I was on an aircraft
that most definitely held my undivided - and disconcerted - attention.
Listen to the podcast or read the full article on Gazza's Corner Blog.
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