04: Create Better Data Stories by Testing Early and Often
Update: 2025-04-25
Description
In this episode of The Data Literacy Show, hosts Ben Jones (CEO of Data Literacy) and Alli Torban (Senior Data Literacy Advocate) introduce a smarter, iterative way to build data stories. They share how using small tests at every step of the process—based on the IMPACT framework—can save you time, reduce frustration, and dramatically increase your chances of success.
Topics covered:
Why data storytelling should be iterative, not linear
An overview of the IMPACT framework: Insight, Message, Plan, Align, Clarify, Test
Lightweight testing techniques you can use after each step!
Episode show notes: http://dataliteracy.com/episode-04
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