“It is 2020: The world is speaking, and you have to listen. There is a conversation the world is engaging in and if you want to even be part of this economy, you have to engage your consumers in this conversation.”

Episode 04 of SPEQ:TRUM podcast is a powerful one with popular content creator, business owner & mom of 2 Aarika Lee where we had a really open and honest conversation about why she continues to vocalise her support for Pink Dot, Singapore's version of Pride, every year, despite losing followers whenever she posts pro-LGBTQ+ content, as well as what brands should be doing to engage the LGBTQ+ community, and how brands can avoid being accused of ‘rainbow-washing’ — and what Nike did right this past Pride.

Aarika is also a co-founder of Life Beyond Grades, and we discussed why it’s so important to her that her children grow up in a world where diversity is celebrated — and why she’s doing her part to help create that world. She also shares how she’d handle it if either of her two young kids, now 5 and 7, grew up and came home one day and told her they were dating someone of the same gender.

Hope you enjoy this episode and Aarika’s heart-warming sharing and inspiring insights.

Host: Jamie Nonis

Audio Editor: Natasha Pestana