DiscoverAgency Darlings040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch
040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch

040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch

Update: 2025-12-16
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Nothing drains boutique agencies faster than the black hole of pitching and RFPs. In today’s episode, we’re pulling back the curtain on a topic that every agency owner privately obsesses over, but very few talk about honestly: why pitches rarely convert, why proposals don’t win business, and why most agencies are building their entire biz dev system on a process that statistically works against them. We’re ending the season with a powerful reframe. Because stepping into a new year with your old RFP mindset is just… not the vibe, darling.

If you’ve ever wondered…

• Why you're prioritizing RFPs when they’re actually draining your time, margins, and confidence

• Why your beautifully crafted proposals aren’t converting

• What influences (or limits) your win rates more than any pitch deck ever could

…this one’s for you.

This episode is brought to you by:

Copilot | Get two months free with code DARLINGS at https://try.copilot.money/darlings

Chapters:

(00:00:00 ) Kicking Off the Season With Momentum & Fresh Energy

(00:06:19 ) The Hard Truth About Pitches, Proposals & Why They Rarely Convert

(00:22:08 ) Why RFPs Feel Like Momentum—but Rarely Move Your Business Forward

(00:28:21 ) How Many Pitches Should You Actually Say Yes To?

(00:38:42 ) Best-in-Class Pitching: How to Show Up Like the Obvious Choice


Want To Dive Deeper On These Topics?

• Apply to join our exclusive Agency Darlings Slack Community: agencydarlings.com/community 

• Join our agency advice column: agencydarlings.myflodesk.com/signup


Connect with Melissa & Meredith:

• Waverly Ave: waverlyave.com

• Instagram: instagram.com/waverlyave.co 

• Le Chéile: lecheile.co/contact 

• Instagram: instagram.com/lecheile.co

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040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch

040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch