Frank EE Grubich co-founder and brand director of CX&V is back on the pod to talk Fun, Foam and other F-word frivolity. Among many topics, we chat about what it really takes to generate great ideas while battling time, constraints and real-world complexity. Frank shares how he starts by defining the box before thinking outside of it, why emotion matters as much as intellect and the three filters he uses to choose what to pursue. It's a great conversation as always. Hope you enjoy it.

Plus check out our ongoing ideation soundtrack on Spotify.

~ Noel

A76 and its episodes are created by Noel Childs

Season 4 on the Human Spark is produced by Noel Childs
Season 3 on Scale is produced by Noel Childs
Season 2 on Change was produced by Noel Childs
Season 1 on AI was produced by Casey Hudetz and Noel Childs

Our theme music was composed and performed by Stella Solveig
and mixed and mastered by Abbey Nettleton

The outro was read by Trudie and Storey Childs

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