Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie, and today I'm excited to delve into the concept of future-proofing your business – why it matters and the passion behind it.

Summary:
In this episode, I share my journey from my first job at a local pub at 12 to becoming an experienced professional in various businesses.  I talk about my never-ending curiosity to understand the intricacies  of how a business works and explore the turning points that fueled my passion to help more people "future-proof" their business.

Key Takeaways:
1. Curiosity and Business Understanding: My extensive experience in various businesses has cultivated a curiosity that allows me to understand the different facets of a business, enabling valuable insights and holistic approaches.

2. The Essence of Future-Proofing: Future-proofing is about building businesses that are able to face challenges and stand the test of time. It's about creating solid foundations to navigate uncertainties and building a business that runs well, well into the future.

3. Three Clear Steps to Future-Proof your Business: I introduce the three focus areas from my book - Clarity, Communication, and Connection - as the essential foundations to future-proof your business.

4. Start with the Ending in Mind: As Stephen Covey tells us, starting with a clear vision of where you want your business to be is crucial and helps you make informed choices.

Vision and Values Exercise:
And this week, I'm encouraging you to reflect on your vision and values, and why you started your business. How can you capture what it is that brings you joy and excitement, that gives you those butterflies and tummy flip moments? Because this is what will be the driving force behind your success and the key to attracting the right kind of people.

Thank you for joining me on this episode. Please come and find me on social media or via email at lucy@lrcomms.co.uk and share with me your vision and story with me.

Special Offer:
For a limited time, my book, "Clarity, Communication & Connection - 3 Clear Steps to Future-Proof your Business" will be available on Kindle for only 99p starting February 1st. And don't forget that you can access valuable complimentary resources that accompany the book including one FREE month in The Future-Proof Club® my membership.

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook