In this episode, Caitlin Taylor breaks down the science of styling and how to choose pieces that truly represent YOU! She shares her journey from fashion blogger to personal stylist and founder of her own label, revealing how personal style is a powerful expression of inner confidence. Caitlin dives into the mechanics of styling, offering insights on making intentional wardrobe choices that empower individuals to feel their best. She also opens up about launching her fashion label, balancing creativity with business demands, and the importance of authenticity in both fashion and life.

About our guest:

Caitlin Taylor is a personal stylist and style coach with nearly 20 years of experience in the fashion industry. With degrees in psychology and journalism, she combines her expertise in style with a deep understanding of the way language and self-perception influence confidence. Caitlin is passionate about helping women appreciate their bodies, make smart wardrobe choices, and harness the power of fashion to feel amazing. Her extensive background spans both high-end designer brands and mainstream retail, equipping her with the skills to guide clients in maximizing the value of their existing wardrobes while making intentional future purchases. Based in Auckland, New Zealand, Caitlin offers her styling services both in person and online, empowering women everywhere to embrace their personal style with confidence.

Follow Our Guest:

Website: https://chasingcait.com/

Facebook: https://www.facebook.com/CaitlinTaylor.stylist

Instagram:

https://www.instagram.com/CaitlinTaylor.stylist

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Instagram: https://www.instagram.com/the_powerhouse_alliance/**

Episode Highlights:

00:00 - Episode Trailer

03:32 - From fashion blogger to stylist

05:15 - Finding your personal style

08:28 - Importance of outward expression

10:05 - Helping clients feel confident

12:43 - Navigating style transitions

17:51 - Launching a fashion label

21:47 - Challenges of starting a new business

25:41 - Maintaining presence and clarity

29:59 - Learning from mistakes

34:27 - Worst business advice received