Tero Isokauppila is the founder and CEO of Four Sigmatic.

In this episode, we dive into Tero’s story of founding Four Sigmatic, what it takes to bootstrap a company all the way to $50 million, being a good leader, running a marathon on mushrooms, building a business in a stigmatized industry, growing up in Finland, failures within business, his experience in trail running, issues within the mushroom industry, his venture into content creation, and so much more.

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- Previnex Vitamins: https://www.previnex.com/?rfsn=7781184.5e1540e Get 15% off with code JMILLER
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FOLLOW TERO:
- Instagram: https://www.instagram.com/iamtero/
- YouTube: https://www.youtube.com/@ImTero
- Four Sigmatic: https://us.foursigmatic.com/

FOLLOW JEREMY:
- Instagram: https://www.instagram.com/jeremymille.r/
- YouTube: https://www.youtube.com/@jeremy.miller
- Website: https://www.jeremymiller.io/

TIMESTAMPS:
(00:00 ) Intro

(01:15 ) Previnex [AD]

(02:20 ) Switchback [AD]

(04:10 ) 2Before [AD]

(05:20 ) Building a Business in a Stigmatized Industry

(09:00 ) Running a Marathon on Mushrooms

(14:50 ) The Stigma Around Mushrooms

(18:00 ) Inspiration to Start Four Sigmatic

(19:00 ) Issues within the Mushroom Industry

(22:30 ) Overcoming Failures

(27:30 ) Being a Remote CEO

(29:30 ) What it Takes to be a Good Leader

(33:00 ) Be Willing to Take Risks

(35:00 ) Day in the Life of Tero

(37:30 ) Becoming a YouTuber

(43:00 ) How to Build a Community

(45:00 ) Finding Balance in Life

(47:00 ) Living in Switzerland

(49:00 ) Trail Running

(50:30 ) Wrap Up

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