058 - Q&A: Can you rebrand in-house? Plus, what do we think about the BA’s independent seal
Description
Listener submitted questions:
1. Can a brewery handle its rebrand in-house or should this always be outsourced?
2. Does CODO prefer branding new breweries or rebranding established ones?
3. Did CODO ever considering opening a brewery? Plus, what beverage category would we launch right now if we were in the market to?
4. Do you think it's worth putting the Brewers Association's Independent Seal on packaging these days?
5. How should we deal with a delicate IP / beer naming situation?
6. What are some tips for how to be a terrible client? (???)
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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com
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