082 - How to Dial In Your Packaging Hierarchy
Description
Points of discussion:
1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]
2. Why are you refreshing your packaging?
3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture
4. Different info types you have to include + some nice-to-haves
5. Are you seeing "Stand-up Skinny" merchandising in your market?
6. We're designing packaging to sell beer, not win awards.
7. Differences between primary and secondary packaging
8. On the merits of "duping" cans when not using a carton
9. Your carton's bottom panel is not a junk drawer
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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com
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