Danni Go is a very talented communication design student at Parsons School of Design. In this episode, we talked a little bit about her first project which was to explore the relationship between brand identity and personal identity. She created a book that consists of a survey of questions given to various brand users to investigate their personal relationships with their chosen brand. For her final project, Danni is creating her own benefit corporation that is centered on empathy called "Core Empath Corp." She is designing a brand manual for her corporation and doing case studies of multiple brands which are selected by influencers and herself. In our conversation, I got to finally ask the question I've been wanting to ask, and that is "What does designing with empathy truly mean?" So many designers have mentioned it but I never really understood it. We talked a lot about what empathy looks like—figuratively and visually—in branding, what it means to be a conscious consumer, and lastly, Danni taught me that it's okay to question what you're doing because it's all part of the process of learning and adapting to your career.