Greeting cards are such a powerful tool for connecting with loved ones. Especially during times like now where you might not be there to celebrate birthdays, holidays or big milestones in person. In this episode, I was joined by Shayna Norwood, founder of Steel Petal Press. Shayna and I talked about how her business has been doing during the pandemic and what shifts she’s had to make to run her business during this time. She opened up about what it’s like to run a business with Generalized Anxiety Disorder and how the pandemic has fostered closer connections within the creative community. We explored where she gathers inspiration for designs, the differences in running a business on the retail and wholesale sides and why she’s so passionate about helping others to connect through stationery goods. (This episode was pre-recorded on May 27, 2020)

What’s in this episode:

• How Shayna crafts a life she loves by balancing her creative and analytical side
• How her business is doing during the pandemic
• Shayna’s history of running her business with Generalized Anxiety Disorder
• What advice she’d give to someone struggling with mental illness
• The difference between running wholesale and retail businesses
• What she did to shift her perspective through the pandemic
• Why she is passionate about helping people connect 
• How the community is coming together in new ways from the pandemic
• Where Shayna draws inspiration from for her designs
• How she plans for new releases for her business

About Shayna:

Shayna Norwood is a professionally trained visual artist with a BFA from San Francisco Art Institute. She's been letterpress printing since 2004, and Steel Petal Press has been her full time gig since 2011. When not thinking up funny greeting card ideas or working with wedding clients you can find her riding her bike around Chicago, enjoying tacos, hanging out at home with her cats and plants, or out dancing to her favorite DJs and bands.

Connect with Shayna:

Website | Instagram | Facebook

Links:

Urbanic Paper

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Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make a positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired.