061. Economic theories: Behavioral Economics
Update: 2025-12-23
Description
Behavioral economics combines psychology with economics to explain how real people make decisions, highlighting that individuals are not always rational. It explores biases like loss aversion and heuristics, and introduces concepts such as nudges to improve choices.
The field is widely used in policy, finance, and marketing, but faces criticism for lacking a unified framework and for challenges in applying its insights broadly.
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