In this podcast episode, host Kassy Pajarillo-Braganza discusses the process of integrating personal vision and values into a business. She emphasizes the importance of having a separate vision for the business, as it serves as a guiding light and outlines the long-term goals and aspirations. Kassy highlights the need for entrepreneurs to understand the big picture and the impact their business will have on their lives, rather than solely focusing on income generation.

She encourages listeners to reflect on their personal why, the purpose of their business, and who it is meant to benefit. By aligning personal vision with business goals, entrepreneurs can infuse authenticity, passion, and meaning into their ventures without experiencing burnout. Kassy provides a step-by-step approach to crafting a business vision statement, including reflecting on personal motivations and commonalities with the business's purpose. She shares examples of vision statements and prompts listeners to develop their own statements by focusing on purpose, importance, and big-picture achievements.

The episode concludes by emphasizing the importance of effectively communicating the vision to team members, stakeholders, and customers. Kassy believes that when wealth is in the hands of happy women with integrity, positive change occurs in society. Listeners are invited to share their vision statements with the host and explore further support options for building, growing, and scaling their businesses. The next episode will delve into setting audacious goals and implementing plans for success.

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