07 November - Why Naming Your Flavour Too Soon Destroys Consumer Trust
Description
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
In this episode, I break down one of the most common flavour strategy mistakes: naming your product before finalising how it actually tastes.
You’ll learn why naming too soon breaks consumer trust, how to align your flavour direction with your brand story.
👩🔬 Perfect for founders and product developers who want to master flavour direction, naming, and sensory storytelling.
💌 Want to dive deeper?
Read the full transcript of this episode here.
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If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.
👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.
In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.
Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.
👋 Connect with me directly on Instagram or LinkedIn.
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