In this episode, we’re catching up on life, work, and everything in between—because sometimes the best convos start with a little chaos.

Then we dive into something we get asked about a lot: what exactly is an MVP? (No, not the basketball kind.) We're breaking down what “Minimum Viable Product” really means, how it helps you start before you feel ready, and why perfection is overrated.

We also pull back the curtain on how we’re using AI to support our big-picture planning. From brainstorming offers to mapping out content and client experiences, AI has become our behind-the-scenes strategist—and we’re sharing how we’re actually using it to make smarter, faster decisions in our business.

If you’ve been feeling stuck in planning mode, this one’s for you.

→ Want to see how we’re using AI in real time? Head over to ayrre.ca