080: The Content Designer
Description
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The Content Designer
Niki Torres
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Niki Torres is the founder, producer, and host of Chief Best Friends, a podcast helping women succeed in work and business through meaningful friendships. She also writes BFFs, a bi-weekly email for Asia’s female founders, bringing together resources on growing a business, cultivating friendships, and seeking opportunities for funding. Niki has 12+ years of experience in communications, growth, and digital marketing, and was most recently the Director of Product Growth at a Sequoia-backed startup.
In this episode we talk about pirate metrics and growth loops, changing a team’s mindset from doing marketing to growth, building a community for content and UX writing, and so much more.
Shownotes
LinkedIn - https://www.linkedin.com/in/nikitorres/
Twitter - https://twitter.com/nikipaniki
The Design of Everyday Things - https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
Ego is The Enemy - https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818
UX and Content Slack Group - https://contentandux.org/
Retro tool - Retrotool.io
BFFs Newsletter - https://bffs.substack.com
Chief Best Friends Podcast - http://chiefbestfriends.com/
Chief Best Friends Twitter - https://twitter.com/cbfpod
Skyscanner - https://www.skyscanner.com/
UX Writers Singapore - https://www.meetup.com/ux-writers/
Brain Traffic - https://www.braintraffic.com/























