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The Content Designer

Niki Torres

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Niki Torres is the founder, producer, and host of Chief Best Friends, a podcast helping women succeed in work and business through meaningful friendships. She also writes BFFs, a bi-weekly email for Asia’s female founders, bringing together resources on growing a business, cultivating friendships, and seeking opportunities for funding. Niki has 12+ years of experience in communications, growth, and digital marketing, and was most recently the Director of Product Growth at a Sequoia-backed startup.

In this episode we talk about pirate metrics and growth loops, changing a team’s mindset from doing marketing to growth, building a community for content and UX writing, and so much more.

Shownotes

LinkedIn - https://www.linkedin.com/in/nikitorres/

Twitter - https://twitter.com/nikipaniki

The Design of Everyday Things - https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654

Ego is The Enemy - https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818

UX and Content Slack Group -  https://contentandux.org/

Retro tool - Retrotool.io

BFFs Newsletter - https://bffs.substack.com

Chief Best Friends Podcast - http://chiefbestfriends.com/

Chief Best Friends Twitter - https://twitter.com/cbfpod

Skyscanner - https://www.skyscanner.com/

UX Writers Singapore - https://www.meetup.com/ux-writers/

Brain Traffic - https://www.braintraffic.com/