085 - Navigating the Demand Revolution in Sustainable Healthcare with Nicolai Broby Eckert
Update: 2025-07-11
Description
Commercializing Sustainability in Healthcare: Insights from 'The Demand Revolution'
In this episode of the Sustainable Healthcare Podcast, host Joachim interviews Nicolai Broby Eckert, a senior partner at Simon-Kucher and author of 'The Demand Revolution'.
They discuss the challenges and opportunities in commercializing sustainability in pharma, MedTech, and healthcare sectors. Nicolai shares key insights from his book, including:
- The importance of affordable green products
- 85% of consumers are on a sustainability journey - you should segment based on this
- Strategic plays companies can adopt to integrate sustainability into their business models.
00:00 Intro
00:11 Meet Our Guest: Nikolai, Author of 'The Demand Revolution'
00:57 The Disconnect Between CEOs and Consumers on Sustainability
02:56 Consumer Behavior and Sustainability: Key Findings
07:35 Strategic Implications for Companies
10:42 Sustainability in Pharma and MedTech
16:42 The Importance of Partnerships and Stakeholder Engagement
21:03 The Kodak Moment: Risks and Opportunities
25:35 Innovative Strategies for Sustainability
33:43 Final Thoughts and Where to Find More Information
In this episode of the Sustainable Healthcare Podcast, host Joachim interviews Nicolai Broby Eckert, a senior partner at Simon-Kucher and author of 'The Demand Revolution'.
They discuss the challenges and opportunities in commercializing sustainability in pharma, MedTech, and healthcare sectors. Nicolai shares key insights from his book, including:
- The importance of affordable green products
- 85% of consumers are on a sustainability journey - you should segment based on this
- Strategic plays companies can adopt to integrate sustainability into their business models.
00:00 Intro
00:11 Meet Our Guest: Nikolai, Author of 'The Demand Revolution'
00:57 The Disconnect Between CEOs and Consumers on Sustainability
02:56 Consumer Behavior and Sustainability: Key Findings
07:35 Strategic Implications for Companies
10:42 Sustainability in Pharma and MedTech
16:42 The Importance of Partnerships and Stakeholder Engagement
21:03 The Kodak Moment: Risks and Opportunities
25:35 Innovative Strategies for Sustainability
33:43 Final Thoughts and Where to Find More Information
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