Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also simplifies the language we use in an effort to help consumers understand our product better. Today we launch that new packaging, and with it comes new 88 proof and cask strength offerings of our classic United Bourbon and Rye. On today's podcast the guys talk about some of the struggles with the design over the last 18 months, the new products in the collection, and the broader audience we hope the brand may reach with the changes and additions.

We hit on:

• Overview of the New Packaging and Design Launch


• The Journey of Custom Glass and Cork Design


• Label Language and Consumer Clarity


• Bottling Process Challenges and Innovations


• New Flagship Products and Market Strategy


• Looking Ahead: Future of Pursuit Spirits

and much more.

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Come and see us on Mellwood! Be sure to visit⁠ pursuitspirits.com⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠podcast@pursuitspirits.com⁠.