Through their freeze dried snacks and smoothies, Sow Good is on a mission to revolutionize food. To fight waste, malnutrition, and food insecurity with a snack that stays good, tastes good, and does good. By marrying ethical sourcing with the magic of freeze drying, they are able to support the health and wellness of communities, people, and the planet.

Listen to today’s episode of The Nothing But Good Podcast to hear:

• [1:30 ] how the COVID pandemic encouraged Claudia and her husband to start Sow Good
• [2:15 ] The Goldfarb’s history with manufacturing and why they see it as a great opportunity
• [3:15 ] what the Goldfarbs were doing before Sow Good
• [6:15 ] why Claudia says her and her husband are the American success story, the immigrant success story
• [7:00 ] what it was like to start a business in the pandemic
• [10:00 ] the full product line of Sow Good
• [12;15] what the cultural document at Sow Good is and why it’s helping them sow excellence
• [13:15 ] what is upcycling and how does Sow Good use it in their business
• [14:30 ] how the Sow Good shelf stable smoothie works
• [15:50 ] the nutritional value in freeze dried fruit
• [18:30 ] what it looks like to build a business with your spouse

Quotes from Episode 9:

“The reason we became experts, or how we became experts, I think like most entrepreneurs out there, it’s through necessity; it’s trial by fire.” [3:45 ] Claudia Goldfarb

“I was born in Mexico City, Ira’s parents survived the Holocaust and moved from Poland to Israel and then to the U.S. and so we’re the American success story nd the immigrant success story and so job creation, manufacturing, they’re not just buzz words for us, they’re really what shaped our lives and it’s what we want to pay forward.” [6:15 ] Claudia Goldfarb

"Our philosophy was, if they taste it, we will win.” [9:15 ] Claudia Goldfarb

“And so I’d end up throwing out so much fresh fruit and produce and that’s such a huge issue here in the U.S., we throw away so much product.” [10:45 ] Claudia Goldfarb

“Freeze dried keeps anywhere between 95-97% of the nutritional value of the original product. So it’s super healthy and super great for you and across all of our product lines one of the things that we were committed to, iis no preservatives so our products are preserved through the technology not through any sort of additives.” [15:50 ] Claudia Goldfarb

Links from Today’s Episode:

Order your freeze dried snacks at thisissowgood.com

Listen to the Good Stories Podcast

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