00 - Introduction

01 - Don't Mistake Your Vocation

02 - Select The Right Location

03 - Avoid Debt

04 - Persevere

05 - Whatever You Do, Do It With All Your Might

06 - Use The Best Tools

07 - Don't Get Above Your Business

08 - Learn Something Useful

09 - Let Hope Predominate, But Be Not Too Visionary

10 - Do Not Scatter Your Powers

11 - Be Systematic

12 - Read The Newspapers

13 - Beware Of "Outside Operations"

14 - Don't Indorse Without Security

15 - Advertise Your Business

16 - 'Don't Read The Other Side'

17 - Be Polite and Kind To Your Customers

18 - Be Charitable

19 - Don't Blab