095: Three Simple Checks to Future-Proof Your Website for Search
Description
In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks.
Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks of assuming your website is “SEO-ready” without evidence, especially during a redesign or migration.
Whether you manage your site yourself or have a team, these checks will help you feel more informed and confident about what’s in place - and what might still need attention.
Key Takeaways:
- Why being told “your SEO is all sorted” can be a red flag
- Why SEO often isn’t included in website builds unless explicitly discussed
Three clear questions to ask your support team (or yourself) to assess visibility
The role of structure and internal linking in both Google and AI tools
Why visibility in tools like ChatGPT and Gemini depends on solid foundations
Encouragement to make small, consistent improvements without overwhelm
Resources mentioned in this episode:
- Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
- Episode 025: Why Simple Link Building is Important for More Website Traffic
- Episode 031: How to Use Google Search Console to Improve SEO
- Episode 092: ChatGPT Famous – How AI Picks Which Businesses to Recommend
- Watch the Get Recommended by ChatGPT Workshop to learn how to optimise your website for AI tools
- Explore monthly support and bite-sized SEO guidance inside The Website Growth Club
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
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