What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity.

Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from the countryside, we explore how distance from major hubs can become a powerful differentiator. Whether you're based somewhere rural, suburban, or simply outside the traditional industry centres, this episode shows you how to transform your location story into genuine business advantage.

You'll discover why authenticity trumps convenience, how constraint breeds creativity, and practical strategies for leveraging your unique geographic perspective. This isn't about putting a positive spin on a problem, it's about recognising the genuine advantages you already possess.

Notable Quotes:

"Your location can become one of your most powerful differentiators in a crowded market. But this isn't about simply putting a positive spin on a problem. This is about recognising the genuine advantages you already have."

"The moment you stop seeing your location as something to overcome and start seeing it as something to leverage, so much can change for you."

Resources Mentioned:

• Read: This Week's  Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: news@philippacraddock.com

Share Your Insights:

How has your location influenced your creative work in ways you hadn't considered before? What unique perspective does your environment give you that could become part of your brand story? I'd love to hear your thoughts. Send me a DM on Instagram about how you're planning to reframe your location advantage.

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