That dream you haven't dared say out loud? The one that feels embarrassingly unrealistic? It might be exactly what your creative business needs.

I started my flower business delivering bud vases to rural pubs, secretly dreaming of working with luxury brands and venues. That impossible vision didn't make building my business harder, it made everything clearer. When you aim for something extraordinary, project decisions become far more obvious.

In this episode we look at how thinking on a scale of 10x instead of 2x can transform everything from your daily choices to the opportunities you attract, and how to hold massive dreams without losing your mind! Whether you're dreaming of premium clients, luxury brand partnerships, or building a seven figure creative business, this strategic approach to ambitious goal setting will revolutionise how you grow your creative business.

Key Moments

• [04:18 ] The secret dream I didn't dare share - from kitchen table to luxury brands
• [06:23 ] Why small dreams keep you small and thinking in incremental improvements
• [09:21 ] The strategic power of impossible goals and how they force innovation
• [11:30 ] Dreams creative entrepreneurs whisper and why they're not as impossible as they seem
• [14:54 ] How to hold big dreams without losing your mind - the private vision strategy
• [19:07 ] When dreams change entire industries and create space for others to follow
• [20:44 ] The permission you've been waiting for - why your biggest dreams aren't big enough

Notable Quotes:

"When you allow yourself to dream impossibly big, you can't just do more of the same. You have to completely reimagine what's possible."

"The difference between creative entrepreneurs who build extraordinary businesses and those who stay stuck isn't talent, luck, or connections. It's the willingness to envision something so compelling that it pulls them forwards through every obstacle."

Resources Mentioned:

• Read: This Week's  Full Journal Post
• Read: 10x is Easier Than 2x by Dan Sullivan and Dr Benjamin Hardy
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: news@philippacraddock.com

Share Your Insights:

What's the dream you haven't dared to say out loud? I'd love to hear about it. DM me on Instagram i'm genuinely excited to hear it, These impossible dreams are what transform not just your business, but entire industries.

Never Miss an Episode:

Subscribe to my weekly newsletter for insights on building your creative business around what you naturally do best. Next week, we're exploring persistence - how to handle rejection and keep moving towards those ambitious goals in a way that feels comfortable rather than pushy.