A Sustainability Now Interview with Bill Reed, pioneer of Regenerative Design

What if our buildings—and our communities—could heal the land, restore ecosystems, and regenerate life?

In this deeply transformative conversation, Mira Rubin is joined by Bill Reed, one of the foundational voices in the green building movement and a pioneer of regenerative design. Far beyond sustainability as a checklist of efficiencies, Bill challenges us to shift our very way of being—to see development as an evolutionary, co-creative dance with the living systems that surround us.

Drawing from decades of groundbreaking work with Regenesis Group, Bill reveals how true sustainability is impossible without regeneration, and how the places we build must be understood as dynamic expressions of life—not objects to control, but relationships to honor. From healing salmon streams in Idaho to catalyzing civic transformation in Chile, this episode is a powerful reminder that when we change our lens, we change what’s possible.

Whether you’re a designer, changemaker, or simply someone longing for a deeper relationship with place, join us for a conversation that will challenge your assumptions, stir your soul, and illuminate a path forward grounded in reciprocity, reverence, and love.