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Welcome to the inaugural episode of the Private Practice Success Podcast! 

Join award-winning practice owner and business mentor Gerda Muller as she unveils the essential secrets to building a thriving allied health practice - insights gained from 17+ years of building multiple 7-figure practices in Australia.

In this foundational episode, Gerda shares what university never taught us about running a successful private practice. Through her own journey of blood, sweat, and tears, she distills the crucial elements into seven game-changing secrets:

Secret #1: Ditch the 911 Marketing
Discover why panic-driven marketing is sabotaging your practice's growth. Learn how to replace reactive, emergency marketing with planned, structured, and consistent strategies that deliver reliable results. 

Secret #2: Love Your Practice Angels
Master the art of cultivating and maintaining relationships with your most loyal referrers. Learn why you only need five 'Practice Angels' per full-time clinician and how to protect these vital relationships from competition.

Secret #3: Hire Your ACE Team
Build a team that drives your practice's vision forward. Understand the equal importance of clinical and administrative staff, avoid costly hiring mistakes, and create a culture that attracts and retains top talent. 

Secret #4: Know Your Numbers
Prevent the common fate of brilliant clinicians going broke by mastering essential financial metrics. Learn which numbers really matter, how to set appropriate KPIs, and manage cash flow effectively - all while maintaining focus on clinical excellence.

Secret #5: Embrace the Profitable Private Practice Mindset
Transform your relationship with money and profit in healthcare. Understand why it's not just okay but necessary to be profitable, and learn the five pillars of the profitable private practice mindset

Secret #6: Dynamic Diary Management
Master your practice's engine room - the appointment diary. Learn the difference between static and dynamic management, create robust booking guidelines, and balance the needs of clients, clinicians, and the business. 

Secret #7: Add the WOW Factor
Stand out in a crowded marketplace by creating genuine differentiation. Move beyond common claims about relationship building and discover how to create memorable client journeys that truly set your practice apart.

Who This Episode Is For:
• Solo practitioners building strong foundations 
• Group practice owners scaling their business 
• Established owners optimizing operations 
• Clinical team leaders seeking business understanding

Have you Registered for the 2025 Blueprint Planning Session?
If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025.


Connect with Private Practice Success & Gerda here:

• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.