In this first episode of The DRIFT Transitions Podcast, we're talking you through how to draw an X-curve: a simple model that explains why so few sustainable and just initiatives break through. And why societies can plot the same course for years and years and then suddenly change at lightning speed. Applying the x-curve helps explain how change really happens across the systems, society, and sectors you are part of.

In ten minutes, this introductory episode explains how niche innovations—like mushroom snacks made from organic waste or biodiversity-boosting playgrounds—can struggle to challenge dominant structures, habits, and institutions.

Whether you’re a policymaker, activist, entrepreneur, or just transition-curious, here's an accessible and compelling audio gateway into a world of ideas that could help us steer toward a more just and sustainable future. Join us as we chart the path towards different futures, one X-shaped map at a time. Ready to draw your way into transitions theory? Let’s begin.

If you're keen to engage with accelerating transitions, or just want to know more about them, go to drift.eur.nl  

Thanks to: Audrey Wientjes for voice-over, Marius Kooij for editing & mixing, Walvisnest for music, Lieven Heeremans for all kinds of advice, and various DRIFT colleagues for support & inspiration.