#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights
Description
In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova.
Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions.
Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization.
Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape.
Key Takeaways:
- The power of AI in personalized marketing and campaign optimization
- How Kellanova leverages data analytics to enhance consumer experiences
- The role of digital twins and smart sensors in supply chain innovation
Join us for an inspiring conversation on the future of AI in brand management and marketing!
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