#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey
Update: 2025-07-24
Description
Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.
Key Takeaways for CMOs:
- Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive sales
- Strategic framework for deciding between generative AI, traditional production, or hybrid approaches
- How to rise above "AI slop" while competitors get lazy with generic content
- Practical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectively
- Why brands should use AI as an assistant, not an authority, to maintain creative control and brand equity
Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.
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