In November 2021 investigative journalist Catrin Nye got a call from Dawn. She said her boyfriend Jeff was trying to leave a cult. But this cult was also a life coaching company.

Dawn said Jeff had handed over more than £100,000 to them and wasted years of his life. And what Dawn is really worried about is that the group are still active; they’re recruiting new members and she needs to raise the alarm. Jeff had simply signed up for a life coach, so how did it all go so wrong for him?

What happens when a life coach takes over your life? Catrin Nye and her team expose control, intimidation and fear at a sinister life coaching company.

Reporter: Catrin Nye
Written by: Jamie Bartlett and Catrin Nye
Producers: Osman Iqbal, Natalie Truswell, Ed Main and Jo Adnitt
Researcher: Aisha Doherty
Executive Producer: Ravin Sampat
Sound engineer: James Bradshaw
Original music by: Phil Channell
Commissioner: Rhian Roberts

Archive clips from: Stephen Covey Video on Choosing Success (Success Television)