A conversation with Frances Shoemack and Amy Smilovic. Frances is the Founder & CEO of Abel, the world's first 100% natural luxury fragrance house. Abel was created by Frances in 2013 in Amsterdam, a time when many believed it wasn’t possible to create a luxury perfume using only natural ingredients. Today Abel is based in Wellington, New Zealand, with global distribution and worldwide acclaim. The riveting discussion provides deep insight into the perfume industry, dissecting the term "industry" itself, the origin story of Abel, Frances goals for the future of the perfume world, and the many correlations that exist between Amy and Frances, two female independent business founders. The episode was shot and produced live in the Tibi Atelier.