It's hard to know what to do about announcements these days and it often becomes a PR problem as companies and organizations rely on press releases and pounding the pavement on media relations to get results.

In this episode, I dive deep into announcements, what to do to prepare for them, how to pull them off, and what works. It's a practical exploration of getting the most bang out of announcements as you can.

I also go into various announcement tactics like press events, SMTs, and--of course, press releases.