In today's competitive business world, understanding and delivering customer value has become essential for the success and growth of any organization. Customer value is the perception of the benefits and advantages that customers receive from a product or service compared to the cost and effort required to acquire it. It is a crucial concept that helps companies to differentiate themselves from their competitors and build long-term customer relationships. In this episode, I will discuss ten essential things that you need to know about customer value to improve your customer experience, increase customer loyalty, and drive business growth.