10. The Future of Public Relations, Influencers, & Content Creators

Update: 2020-10-20

Description

Do you want brands to see the value you bring to the table and by that we mean paid brand deals? Listen to @katherinesmcdermott break down the negotiation process when it comes to brand campaigns, the future predictions of what the influencer industry should be educated on, and how to educate brands about the value you bring to them as a marketing channel. Listen Now!

Katherine McDermott is a Public Relations and Influencer Marketing Strategist. She started out her career in public relations by running the marketing department of a multi-million dollar tech startup to working as the Director of Marketing for HGTV's Property Brothers. Katherine has had the pleasure to work with household name brands, celebrity creators, and more. Now, she is the founder of Kalypso, a new brand deal reporting for influencers, aiming to help creators land more campaigns and build better relationships with brands.

Episode Notes:

In this episode we are talking about the value you bring to brands, learn to negotiate your worth when it comes to brand campaigns, creating space for micro and nano influencers, and listen to how Katherine's business brand deal reporting is helping educate influencers and creators to build better relationships with brand. Listen Now!

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