Modern Western spirituality doesn’t “go wrong” — it starts wrong. It’s built on the same toxic values that fuel narcissism and consumer culture: control, grandiosity, and the myth that you alone shape all reality. In this episode of The Loneliness Industry, we break down how modern “spiritual” movements — from manifestation coaches to Instagram gurus — package narcissism as healing and sell a God complex as enlightenment. We unpack how these systems shame people for struggling, replace empathy with blame, and leave followers more disconnected than ever. If you’ve sensed that something about New Age spirituality feels manipulative, this episode will help you see why it’s toxic from the start — and how it was built to be that way. Drawing on thinkers from Nietzsche to Hegel, from Lasch to Eva Illouz, this episode shows how toxic spiritualism was born from capitalism’s narcissistic values — and why gurus keep selling the same false salvation. Philosophers, thinkers, and writers featured:

• Friedrich Nietzsche — the “God is dead” idea that set the stage for Western spiritualism.
• Hegel — the master-slave dialectic explaining how gurus and followers are locked in cycles of power.
• Christopher Lasch — critique of narcissistic culture linking directly to the rise of Western spiritualism.
• Sam Vaknin — his narcissistic cycle theory shows how covert (vulnerable) narcissists long to become overt (grandiose).
• Eva Illouz — emotional capitalism explains how spirituality turns empathy into a marketing tool.
• George W. Bush — referenced for “freedom” as propaganda.
• George Orwell — and the idea of Newspeak, showing how language masks control. Author of 1984.