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In this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights!

🔥 Key Topics Covered:

✅ Why testing media virality before product development is crucial
✅ Jack’s journey: Learning to code and launching a SaaS business
✅ How organic marketing can outperform paid ads
✅ The future of AI-driven content creation
✅ Finding and replicating viral content formats
✅ Automating content creation and scheduling

⏳ Timestamps:

(00:00 ) – Introduction
(00:57 ) – Why media-first validation matters
(08:12 ) – Growing an app to 100,000+ downloads organically
(12:45 ) – Balancing content virality and sales conversions
(16:30 ) – How PostBridge automates content creation
(22:10 ) – The future of AI-generated content marketing
(26:45 ) – Tips for founders leveraging media for growth

LandingCat: SEO for ecommerce - https://www.landingcat.com/

💡 Notable Quotes:

📌 "The best way to validate a product is not by building it, but by testing if the media around it goes viral first."
📌 "If your idea can't generate organic engagement, it might not be solving a real problem."

Resources:

🔹 Learn more about PostBridge: PostBridge - post-bridge.com
🔹 Follow Jack on Twitter: https://x.com/jackfriks
🔹 Mentioned Tool: Talent Fiber – Offshore hiring agency - TalentFiber.com
🔹 Additional References: Memelord Technologies – https://memelord.tech/