Does the thought of creating content for your social media account sound overwhelming? I hear that all the time, entrepreneurs feel that pressure to do all the things but they struggle with social media. 

 

What if you could grow your social media following without feeling the overwhelm of having to do it all? (Because you don’t!)

 

This week on the podcast, Andréa Jones and I discuss how finding a place on social media to help you grow your business is a challenge. But it doesn’t have to be. There are ways to get to your end goal without sacrificing other parts of your business or your life. 

 

We all know that being a business owner means you are handling many aspects of running your business but you need to remember that social media is a segment of those running parts. Andréa addresses how building content is a learned skill and it takes time to develop, especially if you are trying to build sustainable content. We also talk about being discouraged when comparing your status to other high-level influencers, that each business works differently, and has its own levels of creating content.

 

About Andréa Jones:

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

 

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

 

Digital business owners around the world flock to her award-winning agency; Thrive Mentorship Program; Savvy Social School; and top-100-rated marketing podcast by the same name — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

 

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomes her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.

Links and Resources:

• Brené Brown
• Savvy Social School

Time Stamps:

[01:02 ] – Amber announces this episode’s guest as social media strategist extraordinaire Andréa Jones.

[02:02 ] – Andréa touches on some of the issues with using social media.

[4:30 ] – Amber asks Andréa what advice she would give to the person first using Instagram.

[05:28 ] – Andréa recommends prep time for posts, check-ins, and reviewing progress.

[07:59 ] – Preparing social media content in an hour may be difficult but Andréa answers the question, “how in the world could I do that in an hour?”.

[09:00 ] – Andréa states that it is okay getting a few posts the first time, this is a skill to build & develop.

[12:26 ] – Amber asks for advice on specific approaches for putting out content.

[14:03 ] – Andréa conveys that the storytelling element still needs to be in the post.

[16:55 ] – Many business owners wear multiple hats, and Amber wants to know what social media platform Andréa recommends starting out on.

[18:56 ] – We discover the top two platforms for service-based business owners, right now, as suggested by Andréa.

[20:11 ] – Recapping that part of the purpose for posting is to reach new people.

[21:35 ] – Andréa shares her focus strategy for building referral partnerships.

[24:05 ] – We learn that coming from a genuine place is a great way for relationship networking.

[24:32 ] – Andréa speaks briefly that her favorite clients may not be on social media and that she must be creative in reaching them.

[25:20 ] – Being a content creator on social media is different than being a business owner on social media.

[28:27 ] – Remember, someone like Brené Brown, has a team behind her building her content and that is something to keep in mind.

[29:38 ] – Andréa gives advice for those comparing to others, that figuring out what kind of business owner are and accepting that where you should be

[30:35 ] – Influencer level should not be the expectation, Amber declares, and that is very different from being a business owner and impacting the business.

[33:07 ] – Andréa provides an exercise for the writing piece, of creating posts/content.

[34:47 ] – We acquire information about Andréa’s program, the Savvy Social School, and how to connect with her.