This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.

I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.

If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible.

In Today’s Episode We Discuss:

• Natalie’s transition from corporate to entrepreneurship
• Building the Director of Operations certification
• The untapped potential of hidden content
• Creating and launching the Ops Shop
• Turning the shop into an ascension ladder
• The $20,000 launch strategy
• What’s next for the Ops Shop

Resources Mentioned:

Learn more about Natalie via her website and connect with her on Instagram, Facebook, and Linkedin.

Join the free Ops Insiders Facebook Group for directors of operations and project managers.

Check out Natalie’s shop – The Shop for Ops.

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool. 

👉 Join me live on November 18, 2025, from 12-2 PM Eastern Time. 

Sign me up!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®