GoFundMe should never be your family’s financial plan.

In this episode Jess & Brandon break down why life insurance is a non-negotiable part of smart financial planning, no matter your age, income, or relationship status.

They share a powerful, heartbreaking story of a brilliant friend who passed away at 38, leaving behind a wife and young child with no coverage, and no financial protection. It’s a harsh wake-up call and a reminder that life can change in an instant.

Here’s what you’ll learn:

• Why everyone needs life insurance, even if you're single or child-free
• Why employer-provided coverage is usually not enough
• How your health and age impact coverage cost (and why timing matters)
• How to set up beneficiaries correctly for estate planning
• Why life insurance isn’t about fear, it’s about love and legacy

This episode isn’t just informative, it’s personal. Whether you're building wealth or just starting your financial journey, this conversation could be the most important one you hear all year.

Watch this episode in video form on YouTube

To apply to be a guest on the show

You can email us at: thesugardaddypodcast@gmail.com

Be sure to connect with us on socials @thesugardaddypodcast we are most active on Instagram

Learn more about Brandon and schedule a free 30-minute introductory call with him 

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Notes from the show:

Episode 59: Wills & Trusts: Essential Estate Planning Tips from Attorney, Nicola Rochester Robinson

Episode 7: Protection Planning: Why You Need Life and Disability Insurance

Head over to our YouTube channel to catch this episode in full video form.

Apply to be a guest on the show.

You can also email us at: thesugardaddypodcast@gmail.com

Connect with us on Instagram
We’re most active over at @thesugardaddypodcast

Chat with Brandon
Want to work together? Learn more about Brandon

Book a free 30-min call to see if it's a fit.

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Money, relationships, and the mindset to master both. Hosted by financial advisor Brandon and his wife Jessica, The Sugar Daddy Podcast breaks down how to build wealth, unpack old money beliefs, and have real conversations about love and finances. Our mission? To help couples and individuals grow rich in every sense of the word: emotionally, relationally and financially.