What is strategy in a broad sense? What are the different types of international strategy? How would you define competitive advantage?

This and more in today’s episode. If you’d like to come on the show, please connect with Leo.

With guests:

Patrick Daly, Founder and Managing Director of Alba Logistics, has worked in the manufacturing and logistics
sector for over 25 years. He is also active on the Councils of the Chartered Institute of Logistics and Transport in Ireland, and the Irish Exporters Association as well as being chairman of the Latin American Trade Forum.

In his consultancy assignments, Patrick has worked
with clients all over the world in countries such as China, India, Uruguay, Puerto Rico, Egypt, UAE, US, UK, Spain, Croatia and others. Clients include: Stryker, Pepsico, GSK...

Patrick is the author of the book International Supply Chain Relationships: Creative Competitive Advantage in a Globalized Economy published by Kogan Page in London and New York in 2019.

Kathryn Read spent more than 25 years at the nitty gritty end of export doing business in more than 150 countries, so whether you're looking for help for your company to
expand or executive mentoring for yourself to manage international teams then she is open for a chat.

Partner at Uniconsult-Wick & Partner, where she helps small & medium companies who are looking to take their business international. In detail that depends on what they need: you can break it down into 4 main parts:

International Expansion Strategy - Partner Search - Ongoing Sales & Branding Support - Individual support.

David Clapcott is Vice President of Global Sales at MatOrtho Ltd. He is passionate about the medical device market and thrives on collaborating with healthcare professionals to enhance patient outcomes through superior value-added
solutions. His career is marked by innovative thinking, challenging the status quo, and crafting strategies that inspire and engage stakeholders.

Previously, as Commercial Director, APAC at Arthrex, he drove market penetration and key partnerships across Asia-Pacific. At Smith & Nephew, David held various
leadership roles, including Marketing Director for Recon in China and APAC, Franchise Director for Hips, and several other positions, showcasing his expertise in sales and marketing.

Motivated to achieve excellence, David leverages his strong academic background and extensive industry experience to consistently outperform the competition, ensuring ongoing success in the healthcare sector.