What happens when a Brooklyn kid with a knack for fixing cable wires decides to take on Hollywood? You get Larry Namer — the man who co-founded E! Entertainment Television and turned celebrity culture into a global obsession.

In this episode of Eat Your Content, Larry joins Rich to talk about his unlikely rise from the underground cables of Manhattan to the glitz of Los Angeles, where a two-million-dollar gamble turned into an entertainment empire worth billions.

Larry opens up about the early struggles of launching E!, the hustle that fueled its success, and why humor and curiosity were their secret ingredients. He shares hilarious behind-the-scenes stories about Talk Soup, Howard Stern, and sneaking onto the red carpet when the Academy Awards wouldn’t let them in.

Then the conversation shifts to Larry’s new book, Offscript: Recipes for Success — a memoir-meets-cookbook that blends food, family, and lessons from decades in show business. Larry explains how cooking became his personal form of therapy, how a plate of chicken parmesan inspired his approach to media, and why the best recipe for success isn’t about following your passion, but finding what you’re great at and doing it with flavor.

From the early days of cable TV to AI-generated films, Larry’s story is a reminder that innovation comes from going off script — and sometimes, from getting a little sauce on your hands.

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