Pedro Caramez & Claudia Reis will host a conversation with book author Jenna Tiffany.  

Marketing Today is an initiative created by me and Claudia Reis to discuss the marketing landscape at a broader scale, inviting people from different parts of the world, Speakers, CMOs, brands and marketing leaders that we want to learn more about.   

Claudia is a Marketing professional and spent more than 20 years in the corporate side of things, working in Lisbon, Barcelona and Madrid in different industries. Started her career managing brands in the FMCG. In the past 9 years, she was focused on 360 marketing and strategic partnerships while at Walt Disney.  

Book Giveaway for 1 participant at the LIVE event.  

Book Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing - 

Jenna Tiffany Bio 

Award winning marketer - recognised as one of the top 50 marketers to follow in the world. 

Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix.  

Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. 

Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.  

Book presentation Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.