105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)
Description
Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.
Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.
Key Points Covered:
✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations
✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things
✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)
💫 Ready to stop forcing yourself into boxes that don't fit? Grab my free Peaceful Profits Vault at dancingleafsolutions.com/resources
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🎧 Podcast produced and edited with love by @FerAssists 🩵
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