#106 Sales & Pepper | From Data Chaos to AI Sales Power
Description
🎙️ Sales & Pepper with Ewa Czwartacka-Roman (bookingkit)
How do you scale a sales organization, align Sales & Success, and make AI actually work for your team?
In this episode, Gerald Zankl talks with Ewa Czwartacka-Roman, Head of Sales at bookingkit, about her bold decision to move from Salesforce to HubSpot after 10 years, the reality of CRM hygiene, and how AI is transforming sales enablement.
👉 Here’s what you’ll learn in this episode:
• Why bookingkit replaced Salesforce with HubSpot – and what changed
• How Sales & Success alignment reduces churn and boosts growth
• The underestimated challenge of defining the right KPIs
• How AI and tools like Kickscale save thousands of hours in admin work
• Why CRM hygiene from day 1 is non-negotiable
🔥 Hot Takes:
• “Without a clean CRM, you’re flying blind.”
• “The hardest task wasn’t the tooling – it was defining the KPIs.”
• “The truth is in the customer data, not in meetings or gut feeling.”
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📲 Subscribe now to never miss an episode:
👉 https://www.youtube.com/@SalesPepperPodcast?sub_confirmation=1
Ewa's Linkedin: https://www.linkedin.com/in/ewa-czwartacka-roman/
Gerald's Linkedin: https://www.linkedin.com/in/geraldzankl/
💡 Bonus: Get 50 free Kickscale meeting analyses
👉 https://www.kickscale.com/lp/partnership-sales-and-pepper
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Transparency / Promotion Notice:
This video contains paid partnerships. Our partners Kickscale and HubSpot support the Sales & Pepper podcast.
All opinions shared are independent, but partner mentions are part of the collaboration.
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