#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)
Description
In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.
They cover:
- How content should meet the intent of the searcher
- Distribution to get in front of the right people if inbound isn’t an option
- Re-optimizing content when it falls out of the SERPs
- How Zapier thinks about measuring content
- How content influences behaviors later in the funnel
- And other content rants from Dave and Janine that you don't want to miss
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