DiscoverBusiness is Good with Chris Cooper108: Entrepreneurship is a Hedge, Not a Risk
108: Entrepreneurship is a Hedge, Not a Risk

108: Entrepreneurship is a Hedge, Not a Risk

Update: 2025-11-15
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Entrepreneurship Is a Hedge, Not a Risk

AI is hollowing out the entry-level ladder—and waiting for “safe” jobs might be the riskiest bet of all. In this episode, I make the case that entrepreneurship isn’t a leap off a cliff; it’s a hedge against uncertainty. We start with why doing beats studying: real skills—focus, math-in-action, communication, selling, project ownership—grow faster through small businesses and gigs than through lectures. Youth (and career-changers) should learn by shipping, reflecting, and iterating with a mentor—more like a trade than a theory class.

Then we track how once-stable white-collar roles (fitness coaching, accounting, creative services, even analysis work) now reward entrepreneurial abilities: building relationships, marketing yourself, collaborating, packaging outcomes, and selling solutions. These aren’t “nice to have”; they’re the new prerequisites.


Finally, we explore entrepreneurship as a practical hedge. Instead of graduating into debt, degree, and delay, you can earn while you learn—stacking micro-projects, building a network, and compounding skills that can’t be automated or taxed away. Whether you go full-time or keep a job, a small business gives you agency: more ways to make money, more optionality in downturns, and a faster path to confidence and competence. Don’t wait for permission. Start small, start now, and let experience be the teacher that sticks.

Connect with Chris Cooper:

Website - https://businessisgood.com/

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108: Entrepreneurship is a Hedge, Not a Risk

108: Entrepreneurship is a Hedge, Not a Risk