Roger Martin, one of the world’s most influential business thinkers and former Dean of the Rotman School of Management, joined us on this episode to talk about all things strategy.

He breaks down how organizations can keep up with the dynamism and complexity of it all: the evolution of strategy across the decades, digital transformation, decentralization’s impact, and the latest frontier, the rapid adoption of AI and LLMs.

He challenges traditional approaches to strategy and impact measurement metrics like OKRs, stating, “Strategy is what you do, not what you say."
In this candid conversation, he also dispels the angst surrounding AI taking over strategy roles in organizations, highlighting why AI and LLMs are valuable for rapidly synthesizing information but lack the capacity for generating unique, strategic insights that require human judgment and creativity.
Join us for this conversation filled with insights.

Known for his practical approach, Roger Martin—who’s authored many bestselling books, including “Playing to Win”—has guided thousands worldwide to make clear, actionable choices that drive competitive advantage.
In the conversation, we also touch upon themes of risk-taking and the importance of empowering leaders to think strategically at every level of the organization. He argues that teams should be able to challenge ideas and push boundaries, all of which are vital for sparking real innovation.

Key Highlights
👉 Leaders should act as strategic coaches, guiding teams to align with bigger goals and fostering a culture of proactive decision-making.
👉 Finding the right balance between centralization and decentralization empowers teams with autonomy while maintaining a unified direction.
👉 Constructive tension within teams drives innovation by encouraging open challenges to ideas, leading to breakthrough solutions.
👉 Embracing intelligent risk-taking is crucial; it allows organizations to grow and adapt rather than playing it safe and missing out on opportunities.
👉 Avoiding one-size-fits-all frameworks is crucial; each organization’s strategy should be uniquely tailored to its specific context.
👉 AI and LLMs serve as powerful tools for rapid analysis and synthesis but cannot replace, human strategic judgment.

Topics /chapters
(00:00 ) Doing Strategy in a World of Ruthless Change - intro

(00:55 ) Roger Martin

(02:48 ) Strategy Evolution over 20 Years

(07:21 ) Centralization vs Decentralization: Where to Apply in the Organization?

(16:03 ) Fragmented Decision Making and Creating Boundaries in Strategy

(24:20 ) Building Entrepreneurship in Organizations

(35:09 ) Collaboration vs. Competition in a High Resource Environment

(39:37 ) Creating Shared Value

(46:37 ) AI, LLMs, and the future of Strategy

(57:52 ) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/martin-roger/

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Music
Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music