#109 Sales & Pepper | Sales Enablement Unlocked 🔓
Description
🎙️ Sales & Pepper with Ambre from Scaling Edge
Sales Enablement Unlocked 🔓 – Why Playbooks Don’t Create Change
In this episode, Dominic Klingberg talks with Ambre Jeanneau, Founder of Scaling Edge and former Enablement Leader at Uberall and Parloa, about what real Sales Enablement looks like.
Ambre breaks down why so many Enablement functions fail — and how to turn Enablement into a true revenue execution system that drives adoption, not just documentation.
👉 In this episode:
• Why Enablement isn’t training – it’s change management
• When to start building Enablement (and when it’s too late)
• How to drive adoption instead of creating more PowerPoint slides
• The biggest mistakes companies make when scaling GTM teams
• How AI will shape the next generation of Revenue Enablement
🔥 Hot Takes:
• “Enablement doesn’t create success – it scales it.”
• “Stop building perfect playbooks that no one uses.”
• “If your reps don’t help build it, they won’t use it.”
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Transparency Notice / Ad Disclosure:
This episode contains paid partnerships.
Our partners Kickscale and HubSpot support the Sales & Pepper podcast.
We speak freely and independently – partner mentions are part of the collaboration.
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