On of the biggest mistakes I see most entrepreneurs make is not validating their offer before they start trying to sell it to a cold audience.

As you move forward with beginning to create a sales plan for your business, the first place you need to begin is by validating your offer. 

Whether it's a product, service, course or membership, you need to know if what you are selling is going to be well received by your target market.

In this episode you'll learn...

• Why validating your offer is necessary when it comes time to scale your business
• The four action steps to take in order to validate your offer
• How to conduct a validation interview

Let’s get going.

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