In this episode, I speak with Vassy about building a stellar brand through the power of messaging and positioning. We dive into helping business owners, founders, and marketers become better digital professionals, build stellar brands, and accelerate growth.

It was a truly insightful conversation. The one I'll keep coming back to. I look forward to applying what I've learned in my own business. It's a must listen for those who work with branding, messaging, and content in any capacity.

In this episode, we cover:

• 00:00 Personal brand vs business brand


• 06:10 The importance of trust in branding


• 08:56 Understanding brand, positioning, and messaging


• 15:02 Challenges in building a brand


• 19:52 Positioning and messaging strategies


• 27:01 Navigating stakeholders in B2B branding


• 29:20 Understanding your Ideal Customer Profile (ICP)


• 35:06 Balancing simplicity and depth in messaging


• 49:56 Jobs to Be Done framework: A user-centric approach


• 57:18 Understanding customer conversations


• 01:00:31 The role of AI in marketing


• 01:05:58 Building a personal brand


• 01:10:27 The personal branding blueprint


• 01:16:09 Navigating customer needs


• 01:22:53 Final thoughts and future directions

Watch the episode on YouTube:

• https://youtu.be/_Ir0FYnasKE

Where to find Vassilena Valchanova:

• Vassy's Brand Messaging framework: https://valchanova.me/brand-messaging-framework-template/


• The Personal Branding Blueprint course: https://valchanova.me/personal-branding/


• LinkedIn: https://www.linkedin.com/in/vasvalch/


• Website: ⁠https://valchanova.me/

Get "The Personal Branding Blueprint" course from Vassy for €99 before the end of October with the discount code WHATSWEB ⁠⁠https://valchanova.me/personal-branding/⁠⁠ .

Where to find me:

• LinkedIn: ⁠https://www.linkedin.com/in/tomaszlisiecki/⁠


• Website: ⁠https://nerdcow.co.uk/⁠


• Newsletter: ⁠https://webabunga.com/⁠

Referenced:

• "Obviously Awesome" by April Dunford

Thanks!

brand messaging, personal brand, business brand, trust, positioning, messaging, B2B branding, marketing strategies, customer feedback, stakeholder alignment, Ideal Customer Profile, Messaging, Simplicity, Depth, Jobs to Be Done, Customer Research, Marketing Strategy, Value Proposition, User Experience, Brand Positioning, customer conversations, AI in marketing, personal branding, customer needs, marketing strategy